Schema structured data for your articles and pages

 

How to manage redirects in Shopify

Redirects are incredibly important and helpful when you are working on your site structure. With a proper redirect, you can send a customer from one URL to another URL without them noticing it. You can use this when you remove pages or products and don’t want people to stumble on dead links.

Shopify has a redirect feature built-in. For one, Shopify automatically adds a redirect when you change the slug of an existing post. You can upload CSV files with your redirects if you need to do large-scale work on your site. Or simply use the URL redirect feature in the navigation section of the admin settings. It’s a straightforward redirect feature with just two fields: one for the old URL you want to redirect and one for the new URL you want to old one to point to.

You can manage redirects via a simple URL redirect feature

Add your Shopify store to Google Search Console

With Analytics, Google Search Console is an essential tool for insights into how your store performs in search. It gives you an idea of how your site does in a technical sense — crawlable, fast, and with valid structured data — and in a visibility sense. How do people see your pages and products, and how do they interact with them? Adding your store to Search Console is a must.

Adding your Shopify store isn’t complicated:

• Open Search Console and log in,
• Add a new property
• Choose either way if you’ve bought your URL from a third party
• Choose the URL way for your examplestore.myshopify.com or examplestore.com URLs you got from Shopify (this is the only way that works)
• Temporarily turn off the password protection (if needed)
• Enter your domain name (including https://)
• Copy the HTML file
• Open your site theme settings
• Click Actions > Edit code
• Find the theme.liquid file and paste in the HTML tag below the head tag
• Save and wait for Google to verify your site

Yoast SEO for Shopify makes it easy to add the verification code to your ecommerce store. You no longer have to touch any code to do that! Simply open the Yoast SEO app, go to the settings and click on Webmaster tools in the sidebar. Find the webmaster tool you want to verify — Google, Baidu, Bing, or something else — and paste in the verification code you received. Click Save, and you are good to go. Check the head of your site to see if the code is correctly added.

How to increase sales in Shopify

When you have your store up and running, the next thing will be getting those customers — and getting them to return and spend more and more. For fledgling stores, it’s not easy to rank products in the search results. You must do more to get noticed and marketing your Shopify store can get you there. Also, improving the UX can help you get those conversions up.