Structured data for your products

 Structured data is essential in this day and age. Structured data is coded in a specific vocabulary — Schema.org in this case — that search engines read to get a better understanding of your website. Structured data describes every part of your website to Google, so it knows all about your authors, articles, types of pages, businesses, and how they connect. Of course, there’s also Schema structured data for products.

With product structured data, you can describe your product to search engines. You’ll tell them about the name of the product, the description, images, SKUs, prices, reviews, and a lot more. Search engines like Google might give your product listings a rich result in return for this valuable information. A rich result is a highlighted search result that features information about prices, availability, and even star reviews. Getting this is essential for online shops.

An example of a rich snippet for a product in Google

Luckily, most themes and Shopify itself output a bit of product structured data. If you need a more complex setup without having to code, you can use one of the structured data apps in the Shopify App Store. But there’s also another possibility: Yoast SEO for Shopify.

Yoast SEO for Shopify output structured data automatically

On WordPress, Yoast SEO has one of the best implementations of structured data out there. We built a complete graph that describes and connects every nook and cranny of your site. Google loves this! Now, we bring part of that to Shopify in our Yoast SEO app. Unfortunately, we can’t include everything we want yet as it is a bit finicky to get everything going in Shopify. Nonetheless, we succeeded and got the essential things in there, and we can now tell Google all about your products and their details.

To get Yoast SEO to output Schema, you need to go through some steps to start. A lot of structured data is added automatically, but we do need your input for some things. First, go to Apps and open the Yoast SEO for Shopify app. Go to the settings and click the Schema tab in the sidebar. Click Site Representation and fill in your store name, upload a logo and fill in the social profiles. Now, your site is ready to rock.